“We are not saying we the most innovative company,” Igor Bukhman said in an interview. Along the way, Playrix has studied its peers and paid close attention to what makes them successful. That game catapulted Playrix past many of the other mobile game developers in Eastern Europe. It has become a successful free-to-play project, as well as our first game developed by a distributed team. In December 2015, Playrix released its second free-to-play mobile game, Fishdom: Deep Dive. In 2014, Playrix started to spread out to new locations. Township has had more than 100 million downloads to date. Township has consistently been in the top 50 grossing games for iPad and the top 100 for iPhone since its launch in all key markets. Although, the game shared the same name with the one on Facebook, it was a completely different game, designed for mobile from scratch.
In 2013, the company released Township globally on the iPhone. “That turned out to be a smart move,” Dmitri Bukhman said.
It became one of the top 50 grossing games on Facebook.īut as early as 2010, the company started thinking about mobile, even as it continued doing games for Facebook, Dmitri Bukhman said. The town simulation game took off and grew to 350,000 daily active users. In 2012 the company shifted yet again and launched its first game on Facebook, dubbed Township.
#Gardenscapes new acres old facebook Pc
From 2006 to 2009, Playrix released award-winning games for the PC such as Fishdom, Gardenscapes, 4 Elements, and Royal Envoy.īy 2009, Playrix started working on free-to-play games, Igor Bukhman said. Their games were published on portals such as Big Fish Games, which was focused on casual PC downloadable games at the time. Then we started Playrix in 2004.”Īt first, they specialized in casual downloadable games. We did that for three years, working from home,” Igor Bukhman said.
“At the time, that was a nice figure for us, and so we were very excited about this. They created their first game, called Discovera, which made $70 in its first month. But that’s not the only thing that helps them stand out.Ībout 15 years ago, during high school, brothers Igor and Dmitri Bukhman started selling shareware programs on the internet in their hometown, Vologda, Russia. Low development costs in Russia have helped the company be more competitive and profitable, the founders said. The company has more than 450 employees in Volgoda, Russia, and 70 other cities. The company launched Gardenscapes: New Acres in late August, and that helped propel the company to one of the top 20 mobile game publishers by revenue. Playrix’s apps grossed at least twice as much as the next local competitor, Murka, in the second quarter of 2016. Those hits have helped it become one of Russia’s fast-growing companies. Rather than make fancy high-end games, Playrix specializes in casual titles such as match-3 games and town simulations. Playrix is a rare company because it has produced three international hits (Township, Fishdom, and Gardenscapes), and it has also been successful self-publishing its games in China and Japan - a rarity for non-Asian game companies. 2 game publisher in Europe in mid-September, according to market researcher App Annie. And one of the fastest-growing companies is Playrix, which quietly became the No. In the $36 billion mobile gaming market, Russian developers and publishers are on the rise. Dmitri (left) and Igor Bukhman, cofounders of Playrix.